The Atlas Cultural Census experience - Who are we now?
Discover rich cultural insights to fuel innovation, strengthen engagement, and accelerate growth for your workforce, customers and community
Cultural disconnect costs trillions to economic, social and cultural activities
Our mission: to reduce conflict grounded in cultural dimensions and its social and economic cost by 10% over 10 years, saving countless lives and a cost saving of US$1.43 trillion
The world spent
$US 14.8 trillion*
in 2024 dealing with conflict that has a cultural dimension
UNESCO reports 75% of
conflict has a cultural
dimension
The Global Peace Index*
reports the cost of conflict is
14% of global GDP
If culture-based conflict is so ubiquitous, why are we not putting culture at the heart of all “ education, development and progress
Leading in a globalised world & multi generational workforce/ a perfect storm foleaders
Population shifts
- Growing Multicultural & multi generational workforces
- Rising importance of intercultural & corporate values leadership
- Skills evolution & growing uncertainty
- 2024 – Gen Z’s greater % of workforce than boomers
Increasing expectations
- 83% of GenZ coritise inclusion in job hunting
- Different values & expectations across cultures & demographics
- Investors, customers, communities & supply chains expect more
- Economic & social value expectations
Complex Regulations
- Regulations & Governance
- Privacy & Security
- SDG’s & ESG’s
- Ratings agencies
- Investor ratings, expectations
- Risk of storing identified staff data in HRIS
Pace of Change
- Speed of decisions continuing to increase
- Rapid, high-quality data is critical to maximise success
- Growing competition and uncertainty
- AI impact to productivity and humanity
Declining engagement
- Economic uncertainty
- Cultural Disconnects
- Leadership trust gap
- Growing multi-cultural workforces and wellbeing expectations don’t diminish
- Psychological Safety Gaps
- Inclusion/ DEI Scrutiny/fatigue
These patterns point to a stark reality: failure to address them will cost organisations not just their people, but their competitive edge.
The Atlas - a trusted inclusive Census / for small to large organisations and partners.
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